Secrets Of Selling To The Super Rich: Sales Superstars Of Luxury


No%20matter%20where%20you%20are%2C%20there%20are%20Super%20Rich%20individuals%20and%20families-that%20is%2C%20households%20with%20a%20net%20worth%20of%20at%20least%20%2430%20million.%20Despite%20representing%200.000029%20of%20world%20population%2C%20they%20account%20for%20nearly%2020%25%20of%20luxury%20sales.%20They%20are%20predominantly%20self-made%2C%20grew%20up%20without%20luxury%2C%20and%20as%20they%20were%20getting%20rich%2C%20spent%20most%20of%20their%20time%20on%20their%20businesses%2C%20not%20buying%20luxury%20loafers.%20Because%20they%20don’t%20fit%20the%20stereotype%2C%20many%20luxury%20marketers%20are%20out-of-step%20about%20how%20to%20develop%20relationships%2C%20and%20how%20to%20effectively%20market%20and%20sell%20to%20today’s%20Super%20Rich.%20Business%20superstars%20Doug%20Gollan%2C%20Michael%20Calman%20and%20Daniel%20Wade%20offer%20advice%20on%20how%20to%20land%20and%20engage%20with%20the%20Super%20Rich.%20This%20book%20features%20interviews%20from%20’sales%20superstars%20of%20luxury%2C%20’%20star%20sellers%20who%20have%20been%20on%20the%20front%20lines%20of%20ultra-luxury%20transactions%20spanning%20millions%20upon%20millions%20of%20dollars.%20These%20pros%2C%20whose%20main%20focus%20isn’t%20on%20focus%20groups%2C%20have%20extensive%20experience%20and%20direct%20contact%20selling%20to%20the%20Super%20Rich.%20The%20’sales%20superstars’%20share%20misperceptions%20about%20the%20Super%20Rich%2C%20and%20through%20recounting%20stories%20relate%20how%20their%20background%2C%20experience%2C%20knowledge%2C%20and%20selling%20secrets%20have%20served%20to%20create%20extraordinary%20marketing%20opportunities.%20Their%20insights%20will%20not%20only%20surprise%20you%2C%20but%20better%20prepare%20you%20for%20becoming%20a%20sales%20superstar%20yourself!%20%22%7C%20Author%3A%20Doug%20Gollan%7CMichael%20Calman%7CDaniel%20Wade%7C%20Publisher%3A%20CreateSpace%20Independent%20Publishing%20Platform%7C%20Publication%20Date%3A%20Aug%2030%2C%202016%7C%20Number%20of%20Pages%3A%20124%20pages%7C%20Language%3A%20English%7C%20Binding%3A%20Paperback%7C%20ISBN-10%3A%201533467226%7C%20ISBN-13%3A%209781533467225



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