Essence, a global data and measurement-driven media agency, wanted to provide insightful, effective business information to customers in a more privacy-forward way. Its team used Ads Data Hub to build an entire suite of privacy-centric advanced measurement services for customers across nearly every vertical including wellness, tech and entertainment. Watch the video to learn more about how Essence used privacy-forward strategies and evolved their practices to deliver better results for clients.
Learn more about Ads Data Hub:
https://developers.google.com/ads-data-hub
Learn more about Google Marketing Platform:
https://marketingplatform.google.com/about/
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